Perth College Music Awards // Promotional Campaign
Promotional Techniques // Paid Content Advertising
PCMA marketing manager Helene Fuchs used a mix of traditional promotional materials and Paid Social Networking content to create a buzz surrounding the event.
Posters & FlyersDesigned by BA Design student Lisa Bennett, the posters and flyers were distributed around the Perth College Campus with particular focus on the music and art departments, the students union and the Perth Music Epo which was held at the college.
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Word Of MouthBy using social networking sites with free content such as Twitter and Facebook the PCMA marketing manager was able to engage new markets to target.
To take full advantage of this interest organisers created a promotional give-away which encouraged 'Facebookers' & 'Tweeters' to like and share the page for a chance to win 2 VIP tickets to the event. |
Paid ContentPost Promotion & Pay Per Like advertising campaigns have proven to be highly effective in the engagement of markets.
Perth College Music Awards marketing manager used a combination of PPL & PP to connect with people on Facebook. |
Posters & Flyers (Featuring Logos & Sponsors)
Word of Mouth // Social Networking
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Paid Content // Facebook // Statistics
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Press Release //
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